It all started so well for Zlatan Ibrahimovic at Manchester United.
The Red Devils can't have been entirely sure what they were getting when they signed the Swedish superstar - he scored an unbelievable scored 113 goals in just 122 games at Paris Saint-Germain, but he's now 35-years-old.
Given that he arrived on a free, he looked like the biggest bargain of the summer in his first few games. Ibra has always scored goals for fun, and four goals in his first three matches suggested it was going to be no different at Old Trafford.
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The trouble is, as every infuriated United fan will testify, that's where it ended. That rate is now just one in 11, and his poor form is one of the main reasons why his side are eighth in the table.
In last weekend's 0-0 draw with Burnley, he made some rather spectacular misses, and in some quarters, the fans are starting to lose their patience - which is fair enough, particularly as he reportedly earns over £200,000 a week.
However, while there's clearly something not quite right, Jose Mourinho insists it isn't his attitude.
Mourinho defends Ibra
"In every Premier League match, even when not scoring goals, he's being fantastic and his attitude is always brilliant," the Portuguese told BBC Sport.
The striker's attitude has in fact been called into question by Fenerbahce's Simon Kjaer after their Europa League game, slamming Ibrahimovic as "arrogant" and "chest-puffing", per the Guardian.
That had more to do with Ibra lightly choking him than failing to score goals, but there are probably quite a few fans who would agree.
Even for a man with Zlatan's ego, though, his current form must have given his confidence a knock, so he'll be desperate to finally find the back of the net again versus Swansea.
How many goals will Zlatan score this season? Have your say in the comments.
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