How Manchester United fans must rue the day Sir Alex Ferguson retired.
The Red Devils have struggled ever since the Scotsman called time on his career in 2013, with David Moyes and Louis van Gaal failing to successfully replace him.
Jose Mourinho has now been tasked with restoring United to their former glory, although initial signs suggest he's got his work cut out for him.
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What the Portuguese must do at the Theatre of Dreams is help return the 'never say die attitude' that once saw United win games they had no right to under Ferguson.
Cue Gary Neville who, in an interview with Manchester Evening News, perfectly explained the secret to Ferguson's unparalleled success using eight words: see it, say it, review it, move on.
Speaking at the recent MEN Business of the Year Awards, he said: "His management style was very much see it, say it, review it, move on.
"Everything that he saw, whether it was negative or positive, he would say it - because you have to tell the truth. You would review it to take the message and then move on.
"Ultimately that's how I would like to see my management style. He had such fantastic leaders in his dressing room, every one of them was a captain.
"They could say anything they wanted to each other any day and it was forgotten about in 10 minutes. A bad pass was a crime and the standards were so high.
"I was privileged to work with him in that environment - it was all about truth. He surrounded himself with people who had the character and personality to accept the truth."
Take note, Jose.
Like Ferguson, Mourinho has no qualms with voicing his opinion after publicly slamming Chris Smalling and Luke Shaw for pulling out of the recent 3-1 win over Swansea City.
The defensive duo ruled themselves out through injury, which prompted United's manager to question their willingness to play through the pain barrier.
"Smalling doesn't feel that he can play 100% with his pain," he said. "Shaw told me this morning that he was not able to play.
"For the team, you have to do anything."
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