Being an athlete inside the ring isn't all it takes to become a top WWE superstar anymore.
Sadly for some, you need to have the whole package. You need to look the part, you need to sound the part, and, of course, you do actually need wrestling ability.
There have been plenty of examples when a superstar has one element, but simply doesn't have the other. Take for instance Cesaro. Superb in the ring, but on the microphone, he's just not quite there yet.
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However, one man who had it all, from the trash talk to the ring work was The Rock.
Often classed as the greatest WWE superstar to ever embrace the company, The Rock was everything Vince McMahon wanted in a wrestler.
He looked good, he sounded good, and he wrestled good. The perfect set.
Despite getting off to a bad start in WWF, The Brahma Bull quickly became one of the company's top guys. Main event after main event, WrestleMania after WrestleMania, The Rock had become must-see TV and instant money for McMahon.
The great thing about The Rock was his ability to connect with the WWE Universe, and that was quickly highlighted with the nickname The People's Champ.
Even during a heel run, Rock was still cheered most of the time, and the stuff he said on the microphone was still met with a positive response.
Whatever The Rock did, people loved, and that's why he will go down as one of the greats.
So, what is it like working, and more specifically, interviewing The Rock?
Speaking to Jim Ross, Kevin Kelly revealed just how much work went into a Rock interview or a Rock promo, and he admitted that about 30% of what he said was off the cuff.
Kelly told JR: "He worked with Brian Gewirtz and they would go off and craft it.
"Now, I think Brian would probably start with… I'm not sure how much he had, but by the time Rock and I got together, he would say, 'alright, ask me this and I'm going to ask you this,' 'I'm going to ask you this, Rock,' 'yes, I'll cut you off here and I'll say this and you say this'.
"We'll play with it that way, so I think he had quite a bit of it memorized by the time I would say 70% memorized and then, 30% was just kind of off the cuff."