With every transfer window, the money involved in football descends ever further to ridiculousness. Coupled with hearty wages, it exemplifies just how underpinned the beautiful game is with immeasurable currency.
After all, this summer saw the transfer record shattered for the third time in seven years with Paul Pogba’s £89 million move to Manchester United.
In light of this, it’s quite interesting to hypothesize just how much some of football’s greatest ever players would fetch for in todays market.
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If Barcelona were to buy Johan Cruyff or Diego Maradona in 2016, just how much would they have to spend?
Alan Shearer may have set back Newcastle United £15 million in 1996, yet this fee would likely increase by at least five fold today. It’s certain an intriguing set of counterfactuals to explore.
So, how about George Best? Maybe £50 million, perhaps nine figures or maybe even more?
Well if your name is Jonny Evans then your guess would be quite spectacular. Not only does the ex-Manchester United man think Best’s fee would break the record, but by at least two fold.
Speaking to Belfast Life, the 28-year-old explained: "He would be priceless in today's market and be up there with Messi and Ronaldo.
"Modern day football is different to when George played, but things would shift relatively and if George was playing today I think he would be the best player that there is now.
"In terms of a transfer fee that is difficult. You would definitely have to say well over £100 million and approaching £200 million. I'll go for £200 million."
It’s certainly incredible praise, but Best was an incredible footballer.
This week has marked the eleventh anniversary of Best’s death and hence Evans’ discussion of the legend himself.
The Northen Irishman is widely regarded as the greatest player to never appear at a World Cup and plied his trade at Manchester United for eleven years. Furthermore, many Red Devils fans would argue he is the greatest the club has seen.
After all, he is immortalized in bronze alongside Dennis Law and Sir Bobby Charlton just outside of Old Trafford. Considering the stars that have graced United, it’s quite some achievement to make the cut.
Simply put, in the history of the game, few have made dribbling such an art with his immaculate and poetic footwork. Oh and 253 career goals is no mean return either.
All that considered, Evans’ £200 million claim may not be as absurd as it may seem. Besides, even Cristiano Ronaldo and Lionel Messi can take a leaf out of the book of a man who made the beautiful game all the more beautiful.
Do you think George Best is Manchester United's greatest ever player? Leave them in the comment section below!