Kevin Owens and Roman Reigns have been on a collision course to face one another since the Canadian won the WWE Universal championship.
It was widely expected that the two would face each other at the Royal Rumble at the start of 2017, with the winner going on to defend the Universal title later on in the year at WrestleMania 33.
However, according to reports by NoDQ, those plans have now changed.
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NoDQ has stated that the WWE have now pushed the feud between Owens and Reigns by one month, with the two already competing against one another at house shows.
They reported: "What’s interesting about those matches is that the company has Kevin Owens challenging Roman Reigns for the United States Championship in the main event.
"It’s also worth noting that Reigns actually defeats the Universal Champion at these events, which is very interesting for the company to book their top champion of the RAW brand to lose to the second-rate champion on those shows."
It is widely expected now that Owens and Reigns will face off at Roadblock on December 18, but whether or not the Universal title or/and the United States title will be on the line remains to be seen.
As expected, WWE is once again trying to push The Big Dog in the main event picture to turn him into a megastar and the face of the company, eventually replacing John Cena. His skills have definitely improved since the last time the company tried this, but he still isn't being accepted by most fans.
The problem is, if Reigns does win at Roadblock, the fans might have a negative reaction to it, as it is taking place in the state of Pennsylvania who have been known to have vocal fans. This was the same state Reigns won the Royal Rumble in 2015 which afterwards he was greeted by a chorus of boos.
WWE always try to avoid negative reacts at their shows but one might occur if the former Shield member wins at the pay-per-view. It might not be the wisest thing to have him win the Universal championship at the event.