Sometimes things don't go your way in football.
One minute you're leading and looking rather dominant, and the next thing you know you're left scratching your head wondering where that lead went as you pick the ball out of the back of the net.
And that's what Liverpool and their fans were doing at the final whistle after losing a breathless 4-3 encounter to Bournemouth down at Dean Court.
Despite being all over the Cherries in the first half and leading 2-0 at half time, the Reds weren't able to cope with the pressure from Eddie Howe's men and fell apart thanks to a last minute goal from defender Nathan Ake.
"We just had to dig in and the gaffer at half-time said don't drop and just go out and express yourself. This result gives us confidence, Liverpool have been doing well and we just need to keep going now," Ake said at the final whistle.
The result signifies the first time Eddie Howe or Bournemouth have recorded a win over a top four Premier League side, and the three points will give them some breathing room in the relegation battle as Christmas approaches.
For Liverpool, though, it's a disastrous result and performance.
The result now leaves the Reds four points off leaders Chelsea and they have now failed to overtake Arsenal, who usurped their spot in second with an impressive win over West Ham on Saturday.
And understandably, the fans aren't taking it well while supporters of other clubs can only gloat.
Below are some of the best reactions to Liverpool's catastrophic capitulation...