El Hadji Diouf insists the Blackburn fans who once regarded him as their chief hate figure in football will soon grow to love him.
The Senegal striker has been reviled by Rovers supporters for what they saw as an outrageous dive when playing for Bolton in 2005 that led to a match-winning penalty for Wanderers.
The 28-year-old said: "I remember before I went to Bolton [from Liverpool] the fans there said a lot of bad things about me but if you go back to Bolton today everyone there loves me. I just need to believe in myself, play my best football and the Blackburn fans' opinion can turn around."
He added: "I know my character is very strong, but I don't think having a big character is a bad thing. Everything I do in my life I do 100%.
"Yes I'm a bad loser, but I'm not a cheat and I don't like cheats.
"It's a good thing to be a bad loser, when I was younger I used to cry if I lost a football match. Now I'm bigger I can't cry any more but I can still feel bad."
Diouf's career has subsided somewhat in the two years since Sam Allardyce left Bolton and he is delighted to be reunited.
He added: "Me and Sam used to have a wonderful time at Bolton, we finished fifth in the Premier League one season and sixth twice.
"He knows me so well and understands me more than anyone, that's why when the opportunity came up to come to Blackburn there was never anywhere else to go."
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